Kagelmann Hans Jürgen
The new National Park Visitor Centre: Analysis of visitors and options for future promotion
Project Number: CH-3849
Project Type: |
Master |
Project Duration: |
01/01/2009 - 08/14/2009 project completed |
Funding Source: |
other , |
Project Leader: |
Dr. Hans Jürgen Kagelmann Veilchenstr. 41 DE-80689 Munich - München Germany Phone: +49 (0) 163 70 49 241 e-Mail: jkagelmann(at)gmx.de
|
Research Areas:
Disciplines:
| |
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Legal and Social sciences, Economics |
Social geography and Ecology |
Keywords:
Besuchermanagement, Besucherkommunikation, Besucherinformation
Abstract:
Analysis of guests' motives for visiting the new National Park Visitor Centre - with special regard to life style and socio-demographic variables of guests; evaluation of guests' satisfaction with the centre's permanent offers and special exhibitions; topics of possible disappointment with some offers or with the centre as a whole; evaluation of the most liked parts of the centre; analysis of guests' suggestions for improvent of the centre's offers; options for future promotion and marketing strategies with the aim of attracting more target groups in summer as well as in winter, with regard to national park guests as well as to park non-visitors
Publications:
Baier, Daniela. 2009. The New National Park Visitor Centre. Bachelorarbeit, HTW Chur.
pdf Bachelorarbeit
Last update: 7/18/17
Source of data: ProClim- Research InfoSystem (1993-2024)
Update the data of project: CH-3849
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