Kagelmann Hans Jürgen

The new National Park Visitor Centre: Analysis of visitors and options for future promotion

Project Number: CH-3849
Project Type: Master
Project Duration: 01/01/2009 - 08/14/2009 project completed
Funding Source: other ,
Project Leader: Dr. Hans Jürgen Kagelmann
Veilchenstr. 41
DE-80689 Munich - München
Germany
Phone: +49 (0) 163 70 49 241
e-Mail: jkagelmann(at)gmx.de

related to this project.
for which the project has a relevance.


Research Areas:
Economy

Disciplines:
Legal and Social sciences, Economics
Social geography and Ecology

Keywords:
Besuchermanagement, Besucherkommunikation, Besucherinformation

Abstract:
Analysis of guests' motives for visiting the new National Park Visitor Centre - with special regard to life style and socio-demographic variables of guests; evaluation of guests' satisfaction with the centre's permanent offers and special exhibitions; topics of possible disappointment with some offers or with the centre as a whole; evaluation of the most liked parts of the centre; analysis of guests' suggestions for improvent of the centre's offers; options for future promotion and marketing strategies with the aim of attracting more target groups in summer as well as in winter, with regard to national park guests as well as to park non-visitors

Publications:
Baier, Daniela. 2009. The New National Park Visitor Centre. Bachelorarbeit, HTW Chur.
pdf Bachelorarbeit


Last update: 7/18/17
Source of data: ProClim- Research InfoSystem (1993-2020)
Update the data of project: CH-3849

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