Tourism and Nature Conservation – Does marketing correspond with reality?
Project Number: CH-6396
Tourism relies highly on a healthy natural landscape. This is especially the case for Alpine destinations in the summer season. This bachelor thesis tries to find out how destinations in the Alps are acting to preserve their natural landscape and doing business at the same time. For the thesis the destinations Riederalp Mörel, Grindelwald, Engadin Scuol, Sörenberg Flühli, Kranska Gora, Berchtesgaden and Zell am See Kaprun had been chosen. All destinations are located in the Alps, are medium to large touristic destinations and have a considerable nature protected area in their surroundings. The aim is to find out how much the destinations use nature to promote themselves, what kind of offers the destinations supply and what they do for nature conservation. In order to get the results, qualitative researches, including interviews with experts from these touristic destinations, the local nature conservation organizations involved and the administration of the nature protected areas had been done. To sum up, this paper describes the area of conflict between the touristic industry and nature conservation and supplies some theoretical solutions but also delivers an insight of the practical aspects by investigating the destinations.
Ruf, T. 2009. Tourism and Nature Conservation – Does marketing correspond with reality? Bachelor thesis in Tourism, University of Applied Sciences HTW Chur.PDF Bachelor thesis
Last update: 3/27/18
Source of data: ProClim- Research InfoSystem (1993-2020)
Update the data of project: CH-6396